Did you know that only about 25% of all web users bother to look beyond the first page of search results? At a time when internet marketing and search engine rankings are so crucial to business success, infrequent website hits can spell disaster for any business. Fortunately, search engine optimization companies are there to help business of all sizes to improve there chances for online marketing success.
Since the advent of the internet, the web has had a revolutionary impact on the shifting of consumer buying habits. The days of flipping through print catalogs, magazines, and sales circulars is, for the most part, a thing of the past. Although those things can still influence an individual’s decision to make a purchase, people with internet access tend to go beyond print ads and seek additional information via the web.
In the event that a person is considering the purchase of a new dining room table,for example, but has no idea about the different styles, brands, or prices, they will often rely on the information provided by furniture company websites. If said buyer goes online and Googles “new dining room tables,” the most frequently accessed furniture company websites will appear on the first page of search results.
This is the reason that Google rankings is so critical to SEO marketing, because a business that does not rank well, essentially, loses out on at least 75% of the marketing opportunities that come their way. By enlisting the services of a top internet marketing firm, businesses will have instant access to the latest and most effective SEO tools.
Whether they like to hear this or not, no business stands a chance of long-term success without making substantial investments in search engine optimization. The good news is SEO firms can provide effective strategies and tools that offer one of the best ROIs in all of marketing. Of course, it also does not hurt that their website search engine rankings are bound to improve.