In the United States, it would be difficult to find someone who doesn’t know what Google is. Arguably the most widely used search engine, Google is an extremely valuable to internet marketing, as many people use the site to find information or reviews about a certain product or service. With that said, Google is pivotal to SEO marketing.
SEO marketing is integral to internet marketing as a whole because it deals with search engine optimization. As a whopping 75 percent of internet search engine users never scroll past the first page of search results, search engine optimization is pivotal.
A search engine optimization marketing strategy can encompass a variety of different services from creating and operating a company blog for the client to creating and optimizing a website for mobile use. The latter is becoming increasingly important among many companies, as 65 percent of mobile internet users rely on their smartphone or tablet to find a local business in order to make a purchase.
Businesses can benefit from SEO marketing greatly. If you think about it, a company would hypothetically struggle to sell its service or product successfully if people searching for that service or product are unaware that the company provides or sells the product for which they search.
At the end of the day, one of the best things a business can do to increase its exposure, recognition, and popularity among customers and clients is through a high quality online presence. Even a good company blog can help a company appeal to potential customers. It never hurts to consult an SEO marketing company to talk about possible marketing solutions to suit your company.