Consumers today are experiencing a convenience like never before. Thanks to the prominence and ease of access of the World Wide Web, an individual can now find any sort of product or service that they might be seeking in a matter of mere seconds. In the United States, 92 percent of online adults perform at least one search per day. Another advantage to this is that seemingly now more than ever, consumers have so many options to choose from when it comes to businesses able to provide the product or service that they seek. Though this fact may benefit consumers, many businesses are struggling because of it.
With so many options available, some businesses struggle to stand out among their competition and be seen. This can often be very much attributed to their search engine rankings on sites frequently used sites such as Google. For assistance with climbing to higher search engine rankings, businesses can seek the services of online marketing companies that offer search engine optimization programs.
Google has become something of a juggernaut online when it comes to search engines. Larry Page, the co founder of Google, created the PageRank algorithm process that determines the ranking of search results. During the time when Google was still a research project, the founders created a storage compartment for the 10 4-GB hard drives they were using to test the PageRank algorithm using LEGO bricks. On February 26th, 2009, Google released their first Tweet, which was binary code for “I’m feeling lucky.” Today, businesses are the ones feeling lucky if they are able to rank highly on Google.
Businesses need not rely on luck to achieve higher search result rankings. Online marketing companies have created strategies such as search engine optimization to accommodate the trends of search engine users. Seeing as how most users of search engines only click the results on the first page, online marketing companies have created SEO plans that are tailored towards achieving these rankings. With the custom, keyworded content that online marketing companies offer in their SEO plans, businesses may eventually see that they are able to stand out and succeed online.