Have you been keeping up on the latest SEO tips and techniques? Well, why not? You want your website to be found, right? You want to rank highly on the search results page so that you can get more traffic, and therefore more business, right? Then there’s no excuse. Hurry up and read these tips so that you can make sure your SEO is up to snuff!
- Basic SEO Tips and Techniques
The most important thing to remember when doing SEO is why you are doing SEO. The whole purpose of SEO is to get people to see your site. And if that’s the case, you had better have a pretty nice site then. Because, think about it, why would you spend all of that time and energy trying to get people to come to your site, just so they can see what looks like a MySpace page circa 1990, complete with terrible MIDI music?
Make sure that your site is instantly engaging, up to date, aesthetic, easy to use, and that it flows and directs the user where to go. You actually only have eight seconds in which to catch the attention of those navigating to your site. If you do not deliver in those eight, then you will lose that potential client as they surf away to find the latest meme.
- Organic SEO Tips and Techniques
Over 80% of internet users begin every one of their web experiences with an internet search. Over 70% of people will do a search on a product or service before they commit to buying anything. And most importantly, of those people doing internet searches, nearly 90% of them will only click on the top five organic results. Organic is the most important goal.
- Tips for Search Engine Optimization To Avoid
You can find tons of tips on how to do SEO out there. And some, believe it or not, are really not all that good. Try to avoid producing mindless, substanceless content. The search engines can recognize spam articles in a heartbeat and will penalize you for it. The goal is that you actually want your content read and shared organically. Remember that word?
Also, make sure that you include just enough keywords to make the article even more relevant to your site. Finally, social media is a must. But there is a fine line between fun and relevant, and spammy. Tread lightly.
There, you finished. Now get started on perfecting your SEO again. The minute you decide to sit back and take a break on SEO is the minute that someone else is going to scoot right by you in the rankings, because they didn’t take a break. Go!