The first Google “doodle” was created in 1998, and was used as a sort of out of office message to let people know that the co founders of Google were at the famous Nevada festival known as Burning Man. In the world of internet, marketing, the Google doodle is as famous as Ronald McDonald, and Google rankings matter quite a bit in the world of online marketing.
Over 100 billion global searches are conducted online each month, which really shows why Google rankings matter. Plus, over half of consumers use search engines to research a product or service, while a significantly lesser portion use company websites or social media sites. On that note, around 90 percent of internet users in America browsed or researched products online in 2012.
In terms of different internet marketing strategies, organic click through generates a 25 percent higher conversion rate than pay per click through. People like to know that the things they click on are genuine, high quality and worth their time. People don’t like sponsored or paid results on their search engine results pages, and as a result, the rankings on sites like Google and Bing are higher for genuine, legitimate sites.