Today, there probably is not a company that is more synonymous with high technology than Google. However, many people do not realize that not all of Google’s innovations are high tech. For example, Google uses goats to mow the lawns at its company headquarters. High tech or otherwise, it is this kind of innovative thinking that has helped make Google so successful.
While the company has a number of products, Google is probably most famous for its search engine of the same name. Google is the most popular search engine on the internet today. As a result Google has become very important for businesses and companies in internet marketing. This is because most people will begin researching a product or service on the internet by first conducting a search using a search engine, far more than will use social media. How high a company’s website is ranked by Google can have a huge impact on whether a potential customer visits that site or not. Generally, the higher a site is ranked in the Google rankings, the more customers that site will draw from the internet.
Recognizing the significance of search engines, like Google, on internet marketing, many companies have begun to engage in what is called search engine optimization, or SEO. SEO refers to a set of methods and techniques that can be used to push up a website’s ranking within a search engine. Using a myriad of SEO reporting tools, companies can also chart the effectiveness of their SEO campaigns. Understanding and properly using SEO reporting tools can be complicated for many companies. As a result, many will outsource their SEO needs to specialized SEO companies.
One thing is clear, SEO does work. A recent study found that 57% of B2B marketers said that SEO had the largest influence on their lead generation. Companies who do not take advantage of SEO letting potential customers get away. With the internet becoming more and more pervasive with the growing popularity of mobile device, more and more business will be done online. As this trend continues more and more companies will turn to SEO for help.