Yesterday, my brother asked me what the point was of SEO marketing, or search engine optimization. Companies can just pay search engines for ads, he said. They can, but did you know that eighty percent of users prefer organic search results over sponsored results? Companies today realize the importance of having a high ranking site, and are willing to pay to make sure they rank well. Most people do not look past the first page of search results when searching for information about a product or service.
What do SEO companies do? SEO companies practice a range of techniques but it largely involves editing and increasing the relevant content on the site. This means creating things like blogs, articles, and blurbs that contain a high frequency of key search words and phrases without sounding unprofessional. Most SEO companies also use a range of alternate techniques like using social media, web design, and link sharing to increase site relevancy.
SEO companies like to concentrate on doing what they do best, which is search engine optimization. They want to spend the least amount of time and money on marketing and advertising while still increasing their client base. The way they accomplish this is through SEO resellers.
Basically, the SEO company allows other people and companies to resell its services. SEO reseller programs will give someone access to the SEO services and give them marketing support. In return, the reseller gathers clients who need SEO services. Though the reseller pays for their SEO reseller plans, they are allowed to market the SEO services at whichever price they feel is appropriate and possible to sell. SEO resellers allow SEO companies to tap into more local and specialized markets without having to spend additional money in order to do so. A reseller, for example, might know better than the SEO company how to target search engine users specifically interested in SEO marketing for Missouri plumbing services.
SEO resellers are becoming more common as SEO companies look for ways to further extend their capital gain.