Why Google is so important in the digital marketplace

When you think about the internet and how you most often use it, what do you think of? It’s likely that you think about your favorite social network and your friends’ activity on it. It is possible you think about your favorite food blog that you visit religiously everyday. What is guaranteed is that in some way, shape, or form you think about Google. The King of Silicon Valley seems to have its hand in everything these days. Social networking, video hosting, blog hosting; you name it, it seems pretty likely Google has something to do with it. But, how did they get to be so big?

Well, the company first started out as an online search engine. From there they began using this engine as a medium for online marketing space. At the time internet marketing was not nearly as essential to a business as it has become. This change has been due largely to Google. Back when the company was still in incubation and was testing out their PageRank algorithm which sets their search engine rankings, the company used LEGO bricks to build storage for their ten four gigabyte hard drives that housed the rudimentary build of the software. Since that time, the company and the age of SEO marketing they fostered have exploded.

Consider that in 2012 nearly ninety percent of web surfers over the age of fourteen used the internet to research their purchases. Of those, forty percent use social media platforms to request more information on a company’s product before buying it. For this reason, it is more important than ever that web sites utilize smart search engine optimization methods so that their site is easily cataloged by Googles indexing arachnids and subsequently, by those utilizing the search engine.

In the year 2012, more than seventy million people shopped using a mobile device like a smartphone. Fifty percent of those users say they use that same device to research product reviews, and find special promotions and deals on different products before buying. The internet is the place to be if businesses want to continue to generate growth in the digital age. The use of the internet by potential consumers is only going to continue in its growth.

One way to do this is by climbing Google rankings. By utilizing SEO tools and producing a constant flow of high quality content that web surfers use, Google will make the decision to bump up a site’s search engine ranking. Why is that good for business? Sites which are organically ranked high because they have a good reputation generate twenty five percent more click through than sponsored Pay Per Click sites which are artificially placed high in the rankings. The single best way to take advantage of these statistics is to maintain a well designed web page for all viewing mediums and to fill it with high quality, engaging content visitors, and Google, will eat up.