Google is not just a search engine that is known for its famous Google Doodles, it is a major search engine giant that can help increase the customers a business receives. Businesses can attract the attention of customers by achieving a high search engine rank for specific keywords and phrases. The higher a search engine rank, the more visitors a website receives.
How does a business achieve a higher search engine ranking? Businesses can use a number of SEO techniques ranging from SEO blogs to backlinks to increase their search engine rankings and hopefully attract new customers to their business or website.
One of the most commonly used SEO marketing techniques includes the ability to create SEO blogs. SEO blogs are essential to increasing a rank on search engines, because it helps a website receive more indexed pages. The more indexed pages a website has, the higher its search engine ranking will be.
In addition to its ability to increase search engine ranking, SEO blogs are popular because they give businesses a sense of personality. Businesses can write virtually anything on their SEO blogs that they wish to write. This can include relevant articles related to the industry the business specializes or opinionated articles. Businesses love creating SEO blogs because it allows them to be creative, fun and give their business a personality that customers may be able to relate to.
Other commonly used SEO techniques can include setting up a social media account for the business and generating organic backlinks that lead back to the official website. All of these Internet marketing techniques that use SEO tools and theories can help a business try and attract the attention of the 65 percent of individuals who use a search engine to research a product or service before committing to it.