Did you know that that the Page Rank algorithm was named after Google developer Larry Page, and, in its early stages, Google heads stowed hard drives used to test the algorithm in boxes built from LEGOS? Google and search engines have ballooned since then, and today they are driving the future of marketing. How is search engine optimization changing the scope of marketing for good?
SEO and Web Design
SEO and web design, SEO and content… the list goes on. Information online is now presented much more carefully, with keywords and other important SEO tactics fresh in marketers’ minds. As many as 88% of Americans, 14 and older, searched online for product or service information in 2012, and that number is only growing. Website titles and content strategically use keywords, and designers keep away from flash because it does not factor into most search engine rankings. SEO marketing is also impacting content. Content, again, utilizes key words to rank. Google algorithm updates, like Google Panda, also demand that content is original and useful. Marketers are tailoring websites and content for SEO, and that means search engines have a direct impact on websites and the internet today.
Just a couple of years ago, a good deal of marketers and consumers wrote off Facebook and Twitter as less professional, or less reliable. SEO marketing is changing that, too. Google wholly embraced social media, creating a Twitter account and posting its first 2009 tweet (“I’m Feeling Lucky”) in binary code. Google demonstrated that social media and search engines can work together, and marketers are quickly cottoning on to the trend. Today, at least 40% of internet users will refer to social media sites before making a final purchase.
As many as 57% of advertisers on a business to business level tout SEO as “the biggest influence on lead generation,” and it makes sense. SEO impacts web design, content, and it is teaming up with social media revolutionary, and smart, ways.