When Google was just a research projects, the founders used bricks of LEGOs to make storage compartments for the hard drives they used to test the first version of the PageRank algorithm. The PageRank algorithm was named after the cofounder of Google, Larry Page. Today, Google is one of the most important search engines online where millions of pages are indexed. If you want to improve your search engine rankings on Google and other sites, investing in search engine optimization is a great way to do so. More than 88 percent of Internet users in the United States aged 14 or older will browse or research products online in 2012, and about 40 percent of those will follow up using social networks to find information before they buy something.
To grow your Google rankings properly you must locate a dependable SEO firm that can offer you the style of Internet marketing that will help you with your search engine presence. Because of the importance of search engine marketing that attracts people on both desktop and mobile devices, you will be able to find several options for search engine optimization on the web. Reports show that 57 percent of B2B marketers say SEO has the biggest influence on lead generation, while 65 percent of mobile web users rely on a smartphone or tablet so that they can find a local company to purchase something from.
Once you have found a reliable business to help you with your Google rankings, explain to them which keywords you want to target. It may be easier to improve your Google rankings in a keyword that is less competitive, so talk to your SEO firm about the specific keywords that you want to rank highly in. You can also have them make suggestions about which keywords are best to improve your Google rankings in.
After you retain help with your Google rankings requirements you should check in with your SEO provider regularly to see how your campaign is going. Talk to them about your Google rankings and what types of results you are seeing so that you will be clear about the impact that their services are having. With the proper page ranking any business will get seen frequently by those that want to find the products and services that they can offer, so select an SEO specialist to optimize your web site and get you viewed more by prospective clients.